MBE Australia was looking for ways to maximise their marketing budget. Instead of hiring another marketing coordinator to coordinate agencies, they saw the value in hiring an integrated agency that could manage their marketing plan and execute the plan at the same time.
We always start with creating a 12 months marketing strategy and budget for our clients based on their KPIs and business vision. The plan is then converted in a simple Action Plan and this is executed by our team monthly through a transparent project management board. This give assurance and confidence to MBE that all key marketing tasks will be done each month on time and sent to their network of franchises.
We identified in our initial web audit many areas MBE could improve their customer experience through a more interactive website that would integrate with their internal ERP system. We also identified through an in-depth online competitive analysis that MBE was not capitalising on main keywords that would bring them better quality leads. So the first stage was to create a new interactive website that would be the foundation for a digital domination strategy.
The future is based on having a very strong online presence. So we are working with MBE head office and also the local franchises to actively grow their online presence through a complex funnel of local sites and national search engine optimisation strategy to grow their traffic in the main profit sectors of the business. We work closely with MBE to ensure their sales are growing online and in-stores through a strategic marketing campaign focusing on brand awareness and product differentiation each month.
In the first 6 month's alone MBE has saved $30,000 on marketing resources by using our agency and built a new digital asset for the business that is adding more equity to the brand with a projection of increase in lead generation of 15-20% each quarter. By streamlining their marketing strategy and using our marketing management tools, they now have a clear vision on marketing ROI and are more consistent in their marketing acivities.
At a glance now you can see what MBE Australia has to offer with strong icons as you enter the website. Making it easy for the customers to find exactly what they are looking for.
Menu is strategically designed to help google identify the main keywords and services MBE wants to rank for to find the right customers for their business.
The icons in the sidebar is used to help customers upload a file faster, locate their local MBE store faster and contact MBE. This is designed with the aim of generating more leads.
Why create a marketing department when you can outsource one.
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