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What marketing services does Brand Guru Agency offer? We do every type of marketing.
We are a one-stop shop for everything marketing. From marketing strategy and brand design to SEO, product development and social media we can help you streamline all of your marketing activities. management
What is an integrated marketing agency? It's a marketing agency that aligns with your business goals.
An integrated marketing agency has the systems and processes in place for your business to implement strategic marketing actions aligned with your business plan and goals. We have regular strategic meetings with various executive team members to ensure that marketing is helping every department, and we work as a collaborative team with our clients.
What should I invest in marketing? To start a business, you need between $10 - $20K to set up your brand, website, marketing tools and advertising.
Your media budget will depend on the sales projections in your business plan. As an established business, the rule of thumb is 3-5% of your overall revenue to protect your market share. It should be 5-10% to grow your market share and 10-15% to dominate your market.
Do I need a marketing manager? Management is dead.
Management positions are becoming increasingly redundant. With good marketing processes, you can manage your entire marketing budget by spending 5-10 hours monthly on strategy. Our proven marketing strategy and the templates we use with our clients deliver results fast and remove the need for a full-time marketing manager on-site.
When can I expect a return on investment? Every marketing activity pays off.
When evaluating return on investment, we must consider more than just sales and conversion metrics. Every marketing tool and medium gives your brand reach (the number of people who see your brand), Impression (the number of times your brand appears in searches), and clicks (the number of people who come to your site or landing page). On average, someone needs to see a message seven times to take action. So, marketing only works with time and frequency.
Do you offer marketing consultancy? Yes we do offer marketing strategy sessions and create marketing plans for our clients.
BrandGuru Agency offers comprehensive marketing consultancy services designed to elevate your brand and drive business growth. Our team of experienced consultants provides tailored strategies that align with your unique goals and market dynamics. Whether you're looking to refine your brand identity, enhance your digital marketing efforts, or improve your overall marketing strategy, we work closely with you to understand your challenges and develop actionable solutions. With a focus on delivering measurable results, BrandGuru Agency is committed to helping you navigate the complexities of the marketing landscape, ensuring your business not only thrives but also stands out in a competitive market. Let us be your partner in success!
What are the 5 P's of marketing? We look at the 5 Ps of branding.
The 5 Ps of branding are.
- Product - design and market research
- People - your staff is an integral part of your brand. This is why culture and values matter.
- Profit - with the right pricing strategy, you can ensure that your products and business are consistently profitable. This is why doing a business case for each product or service you offer is critical.
- Process - A business cannot scale without reliable and proven processes and systems.
- Positioning: You need to know your market's point of difference and clearly define your mafia offers to disrupt and dominate it.
Hear it from UNCLE G himself...
What is lovemarks?
Lovemarks represent a revolutionary approach to branding, emphasising emotional connections between consumers and brands that transcend traditional loyalty. Deena Syed, the founder of BrandGuru Agency, deepened her understanding of this concept by earning a Master’s degree in neuromarketing, focusing on the psychoanalysis of Lovemarks. Her thesis garnered attention from industry leaders, including Kevin Roberts, the Worldwide CEO of Saatchi & Saatchi, who acknowledged its significant insights into the emotional drivers behind brand loyalty. Deena’s expertise in Lovemarks equips her to help businesses forge deeper connections with their audiences, turning customers into passionate advocates.