Objectives

• Develop a comprehensive national marketing plan that aligns with MBE Australia’s overall business goals.
• Create tailored digital marketing strategies for each franchise, including local SEO, to enhance their online visibility and drive foot traffic.
• Support local franchisees in achieving significant revenue growth.

Strategy

National Marketing Plan Development

We began by collaborating closely with MBE Australia’s leadership team to understand their vision, goals, and challenges. We thoroughly analysed the existing marketing efforts and identified gaps in communication and execution. From this analysis, we developed a comprehensive national marketing plan that included:

• Branding Guidelines: Establishing consistent branding across all franchises to ensure a unified voice and message.
• Marketing Collateral: Creating a suite of marketing materials that local franchisees could customise for their specific markets while maintaining brand integrity.

Strategic Digital Marketing

Recognising the importance of digital presence, we implemented a strategic digital marketing plan that included:

• Local SEO: Optimising each franchise’s online presence through targeted local SEO strategies. This included optimising Google My Business listings, enhancing website content with local keywords, and building local backlinks to improve search engine rankings.
• Social Media Marketing: Developing localised social media strategies allowed each franchise to engage with its community, promote local events, and share success stories, increasing brand loyalty and recognition.

Ongoing Support and Training

To ensure the successful implementation of these strategies, BrandGuru Agency provided ongoing support and training to franchisees. This included workshops on effective digital marketing practices, regular performance reviews, and tailored guidance to address individual stores’ specific challenges.

Results

Since the inception of our partnership in 2021, the results have been remarkable:

• Revenue Growth: Local franchises reported up to 75% revenue growth, significantly enhancing their profitability and market presence.
• Enhanced Online Visibility: Franchisees saw a marked improvement in their online visibility, with increased website traffic and higher search engine rankings due to effective local SEO strategies.
• More robust Community Engagement: The localised social media campaigns fostered stronger connections between franchises and their communities, leading to increased customer loyalty and repeat business.

Conclusion

Our collaboration with MBE Australia demonstrates the power of a strategic and cohesive marketing approach in driving franchise success. By developing a comprehensive national marketing plan and implementing tailored digital strategies for each franchise, we empowered local stores to thrive in a competitive market.

Our ongoing partnership continues to evolve, with plans for further enhancements to marketing strategies and exploring new opportunities for growth. At BrandGuru Agency, we believe in the potential of solid partnerships and strategic marketing to unlock extraordinary results. Let us help you elevate your brand and achieve similar success!