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RECRUITWEST – Your Recruitment Partner
Client: RecruitWest
Industry: Recruitment Consultancy (Mining, Civil Construction, Manufacturing)
Duration of Partnership: Since 2022
BACKGROUND
RecruitWest is a rapidly growing recruitment consultancy based in Perth, specialising in Labour hire for the mining, civil construction, and manufacturing sectors. As their business expanded, so did their need for a more strategic approach to branding and marketing. In 2022, RecruitWest was on the verge of hiring an internal marketing manager. However, they quickly realised that a single hire would limit their marketing efforts. They needed a solution that could provide a more comprehensive, multi-disciplinary approach to support their growth.
CHALLENGE
RecruitWest faced the challenge of refining its brand and boosting its online presence to reach a wider audience across its core industry segments. Their existing website and digital marketing efforts were not fully optimised, and their brand message needed a clearer focus to resonate with their target markets.
SOLUTION
Instead of bringing on one internal marketing manager, RecruitWest partnered with Brand Guru Agency. This decision gave them access to a full team of five key marketing experts covering multiple disciplines, such as SEO, content marketing, web development, and brand strategy, at a lower risk and higher value than a single hire.
Brand Guru’s Key Contributions:
- Brand Focus: Brand Guru worked closely with RecruitWest’s leadership team to sharpen their brand messaging, aligning it with their primary sectors—mining, civil construction, and manufacturing. This ensured that their communication resonated strongly with the right audience.
- Website Revamp: The agency completely overhauled RecruitWest’s website, focusing on a user-friendly design, improved functionality, and a modern look that positioned RecruitWest as a leader in their field.
- SEO Strategy: Brand Guru implemented an SEO campaign that targeted the consultancy’s core industry segments. Over the course of a year, this focused strategy increased RecruitWest’s online traffic by an impressive 50%, resulting in stronger lead generation and brand visibility.
Results
- 20% Increase in Traffic Acquisition: Through SEO strategies tailored to mining, civil construction, and manufacturing, RecruitWest saw significant growth in website traffic.
- Enhanced Brand Identity: A clearer, more focused brand message has allowed RecruitWest to establish themselves as a trusted name in recruitment across their core sectors.
- Cost Efficiency: By opting for Brand Guru, RecruitWest benefited from a diverse team of marketing experts at a lower overall cost than hiring an in-house marketing manager.
Conclusion
RecruitWest’s decision to partner with Brand Guru has been a game-changer for their business growth. The agency’s holistic approach to branding, website development, and SEO has not only amplified their online presence but also positioned them for long-term success in competitive industries. Brand Guru continues to support RecruitWest’s journey as they expand their reach and strengthen their brand identity.