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5P Marketing Strategy
Companies focus primarily on marketing and sales when they attempt to scale. However, what often happens once they get the influx of new clients onboard, is the operations cannot cope, and they lose more clients. One step forward and two steps back. The only way to grow sustainably is to align your 5P!
What are the 5Ps of a scaling business?
People
People make or break businesses. Without a strong team of A players a business cannot grow fast and effectively. Hiring and surrounding yourself with the right group of people who share your core values, believe in your mission and bring excitement and positivity to your organisation is key. We believe in the Hollywood model where a project is like a blockbuster bringing together the best experts in their fields from actors to camera man and make up artist.
Product
Products are the carrier of your brand. It's quality is a reflection of your brand values and promise. Do you have the right quality assurance in place? Do you have the right product strategy in place to ensure your customer experience is consistent. Often as a company grow they put quantity over quality and this impact on the client retention.
Process
Efficiency is the key to growing fast and well. A highly efficient process enables your organisation to onboard clients faster and minimise impact of staff rotation. When you have faith in your system, your customer satisfaction improves and you can service and manage more traffic as your organisation grows.
Positioning
Why you? This is the only question organisations need to ask themselves when they go into business. Once you find a point of difference and own this space it is harder for the competition to catch up and your growth speed is instantly multiplied.
Profit
Profit and cash flow is what enables your business to grow. Ensuring that your cash flow strategy, pricing strategy and sourcing strategy all align is fundamental to ensure continuous and sustainable growth.