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Marketing Budget & KPI
Most small businesses spend a lot of time and resources on the wrong marketing activities and then say that marketing is a waste of time and money. Do you feel like you are going in circles with your marketing and are getting any return on investment? Let us help you with that.
SME Branding Strategy Session Deliverables
Brand Purpose
At the core of your brand there needs to be a clear purpose that your target audience can relate to. Do you have a clear purpose and vision for your business? What gaps of the market are you filling with your offer at the moment? We can help you identify the gap in your brand messaging and position your brand.
Brand Alignment
Once you have a core purpose for your brand, does this translate in a clear message and offer across all of your marketing activities? Most businesses don't have a structure in place, to keep their brand messaging consistent. This results in a dilution of their brand which impact their biggest asset, brand equity. Let's connect the dots so you can have brand synergy!
Marketing KPI
Most business owners do not know how much they should be investing in marketing and what to expect in return. There is a simple formula for this. We can help you come up with a realistic marketing budget and structure your marketing activities so that you spend 60% of your budget on actual promotional activities that will increase your reach and leads.
Micro-Niche Strategies
Niche marketing is a great way to develop unique products that will give you a higher return on investment. Explore your niche market possibilities in a 2Hr intense niche marketing session where we will define your core customers, niche market penetration, and product offers development.