Signed in as:
filler@godaddy.com
Conscious behaviour here to stay...
Shift to a conscious economy
Consumer behaviours are settling into a new normal after Covid-19, as people everywhere slow down and take a good look at their lifestyle and buying patterns. Essential has become the new word and as income plummets and over all health becomes a priority consumers have done their research and become more aware of what impact products they use have on their body, their family and the wider environment. Although the pandemic’s impact has varied across regions, five themes have become evident among consumers across the globe:
- Shift to value and essentials
- Flight to digital and omnichannel
- Shock to loyalty
- Health and “caring” economy
- Homebody economy
While these themes hold true across the 45 countries we have tracked through the crisis (see sidebar, “About our surveys”), the following exhibits focus on a subset of 12 core countries, selected because of their economic significance and the impact that COVID-19 has had on their populations.
During these trying times, consumers have a heightened awareness of how businesses interact with stakeholders, local communities, and society more broadly. The actions that businesses take during this pandemic are likely to be remembered long after COVID-19 has been conquered.
Corporate Social Responsibility
The mindful consumer is looking to buy from companies with full transparency and a clear social responsibility action plan. Do you have a CSR plan that aligns with the growing demands of mindful consumers.
Areas of Opportunity - Growing Markets
Conscious values come first
Conscious values come first
Conscious values come first
Australians are no strangers to physical threat. Annual bushfires, droughts, floods, and rejuvenation cycles are all part of a normal year. The oft-used Australian colloquialism “She’ll be right” summarises a general stoicism in the face of adversity, whether that’s grapefruit-size hail plummeting from the sky or the world’s most poisonous spider in the laundry. These kinds of external threats cause people to band together to survive, creating a culture of strong social reliance and normative behaviours. In the face of COVID-19, this culture—of doing the right thing, looking after your mates, and being all in this together—has come to the fore.
Remote work & home dynamics
Conscious values come first
Conscious values come first
With the recent stay at home restrictions, family life at home means wearing multiple hats at the same time: parent, teacher, chef, office professional, etc...Unable to travel, we now realises that much of his work travel was unnecessary and feels that the benefits of enjoying the little, everyday moments with the family with minor loss to work productivity. This has fast tracked the remote working capabilities across various industries and skyrocket online orders and business offering delivery from food outlets to online services. Online has changed from being a choice to a necessity.
Healthy habits everywhere
Conscious values come first
Healthy habits everywhere
The COVID-19 crisis has prompted people to take their health more seriously. Self-care to prevent illness of all kinds has become a higher priority.
Families are taking steps to strengthen their immune system and avoid germs: exercising more, taking new vitamin regimens, and avoiding sharing public resources (for example, shopping baskets and trolleys and park benches).
Consumers are becoming more aware of the importance of healthy and fresh food and supporting local farmers and businesses to get through these difficult time. A surge in organic, healthy and superfoods to boost the immune system has jumped as consumers want to be stronger to beat any virus.
Pioneers of the Conscious Economy & Conscious Brands
Vandana Shiva - Bring real food back!
“We have the opportunity to work for the freedom and liberation of all species and all people. Something as simple as food has become the site for these liberations … every one of us has an opportunity to participate.”
Intellectual property rights, biodiversity, biotechnology, bioethics, and genetic engineering are among the fields where Shiva has contributed intellectually and through activist campaigns. During the 1970s, she participated in the nonviolent Chipko movement, whose main participants were women. She has assisted grassroots organizations of the Green movement in Africa, Asia, Latin America, Ireland, Switzerland, and Austria with campaigns against genetic engineering. Shiva has also served as an adviser to governments in India and abroad as well as non-governmental organizations, including the International Forum on Globalization, the Women's Environment and Development Organization, the Third World Network, and the Asia Pacific People’s Environment Network. Find out more about Vandana's movement
Bandana Terawi - Promoting Slow Fashion
“In this linear model of “take-make-waste”, we have created a dystopian world of “stuffocation”.
In Australia, around 500,000 tons of textiles end up in landfill every year. What happens to that textile waste? And how can we aim to reduce it? Bandana Tewari is a former editor at Vogue India turned sustainable fashion advocate.
Bandana is promoting slow fashion across the world from her house in Ubud Bali. A true pioneer and keyboard eco warrior she is educating people about the importance of buying unique pieces of good and sustainable fashion and holding on to them. The emotional value of fashion is something that we need to connect back to.
Follow Bandana on https://www.instagram.com/behavebandana/?hl=en
Ten Tree - Create a movement for a sustainable future.
Ten Tree is an online company that believes that big change starts small. Whether you’re bringing eco-bags to the grocery store (when you remember), or have a fancy reusable water bottle, we are here to celebrate the small wins. At tentree, they empower everyone to plant trees with their purchases, while offering sustainably made products for everyone to enjoy.
The company offers full transparency from its sourcing of material to production and delivery considering at every step its impact on the environment, the local economies, its labour and the future generation. So, by the time your tentree product arrives to you, you know that its journey was defined by the smallest environmental footprint, and made proudly by people treated fairly and with dignity.