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Crunchbox was looking for a strategic marketing partner t to help rationalise their product range and focus on growing the most popular and profitable products they offer to scale to the next level.
Working closely with the owner of the business, we quickly helped strategise a sustainable plan for growth aligned with the ethos of the organisation. From marketing structure to branding alignment and advertising campaign, Brand Guru helped the business stabilise and focus on clear goals for better ROI.
We identified in our strategy session a need to streamline internal operations processes and systems to improve the profitability of production and therefore of the products themselves. Streamlining business diversity was also on the table to help focus mainly on the B2B sector with more distribution in retail stores and cafes to capitalise on the niche of the brand which is plant-based and health-conscious customers. This puts Crunchbox in a position to dominate this segment in Western Australia.
Creating a new Shopify website that will not only promote and raise awareness of the brand for B2C consumers but also link with internal operations system was one of the main steps to establish the brand as a leader in the vegan, healthier food alternatives to delicious and guilt-free treats!
In the first 12 months of working together, the brand has a stronger presence and followers in the local market. The brand also has a more focussed product range aligned with the demands of the market with a possibility to scale with targeted ranges in the future and expand in other food sectors that will further cement the brand's equity in the health-conscious food industry as a retailer and a wholesaler.
At a glance now you can see what MBE Australia has to offer with strong icons as you enter the website. Making it easy for the customers to find exactly what they are looking for.
Menu is strategically designed to help google identify the main keywords and services MBE wants to rank for to find the right customers for their business.
The icons in the sidebar is used to help customers upload a file faster, locate their local MBE store faster and contact MBE. This is designed with the aim of generating more leads.
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