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ALL PROCEEDS supports Destiny Rescue Australia, fighting child trafficking in many parts of the world. Destiny Rescue Limited is a member of the Australian Council for International Development (ACFID) and adheres to the ACFID Code .
Founded in 2001, Destiny Rescue’s story began with founder and international president Tony Kirwan. Today, Destiny Rescue’s work has grown into a worldwide organisation dedicated to rescuing children from sexual exploitation and trafficking and helping them stay free. We serve to help amplify the voices of both those who are enslaved and have been freed from abuse.
What readers think about the group.
Profound, captivating, though-provoking. It takes us one a journey of self-discovery to make the difference! It delves into themes of personal growth & the importance of focusing on our own intuition even when faced with doubts & obstacles! If you want to Make a Difference, read it ! Enjoy
This chapter reminds you to stay grounded and focused on finding your authentic truth. The journey to self-discovery is anything but smooth, and Deena's account reflects the messy reality of the process. It's not a linear path, but her story reassures us that we’re not alone in navigating the twists and turns. Deena's bravery and determination inspire me in ways I can't quite put into words. From a distance, she radiates strength, and her unwavering spirit pushes me to face my own fears and challenges head-on. Her story serves as a mirror reflecting my own vulnerability and resilience. This chapter isn't a neatly packaged self-help guide; it's a profound exploration of the human experience—the struggles, the doubts, and the breakthroughs. As I followed Deena's journey, I found solace in knowing that growth and self-realisation come from embracing our imperfections and confronting the uncomfortable truths within ourselves. I definitely recommend the read.
As an enthusiastic reader and writer, always keen to get to know myself better I have thoroughly enjoyed 'Making A Difference' and in particular Deena's story in 'Road to Redemption'. Like her I have spent too many years living on Planet Fake and building taller and taller empty towers to live in and have found the more that one does this, the more untrue one is to oneself. And we cannot be true to others without fixing our own selves. I thank Deena for her story and for her lesson, told with honesty, clarity and wit. I believe God calls us when we are ready too. Recommended reading and I hope to read more in the future' As an enthusiastic reader and writer, always keen to get to know myself better I have thoroughly enjoyed 'Making A Difference' and in particular Deena's story in 'Road to Redemption'. Like her I have spent too many years living on Planet Fake and building taller and taller empty towers to live in and have found the more that one does this, the more untrue one is to oneself. And we cannot be true to others without fixing our own selves. I thank Deena for her story and for her lesson, told with honesty, clarity and wit. I believe God calls us when we are ready too. Recommended reading and I hope to read more in the future'
'I really love this writing. I’ve known Deena throughout this period, and I’ve witnessed her becoming more and more true to herself. Yes, you can win by stepping on top of everyone or you can operate from a state of value-aligned flow.
Sharing our journey from where we’ve come to where we are now can be confronting but also very brave and inspirational to others on a similar journey. Thank you for sharing your journey Deena ... as you walk on the path, your tribe will gather. A well-written and inspirational read, I highly recommend this book for any entrepreneur questioning purpose and seeking abundance.'
"Filled with emotions and empowerment the personal narrative of this woman entrepreneur captures her path from facing challenges, to achieving the success she craved for, and reinventing herself to follow a more meaningful journey. It's a captivating story that honours the spirit of entrepreneurship while motivating others to chase their aspirations without losing their soul along the way."
“A fantastic example of how when you focus on what’s inside of you, what’s natural and listen to your intuition; great things happy. Deena takes a no-nonsense approach to life, surrounds herself by the right people and naturally the right things happen. We have a finite amount of energy and capacity; we need to dispense that in the right places in order to grow. Well written and insightful Deena. Well done!”
BHAG stands for, a Big, Hairy, Audacious Goal — a term coined by Jim Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies — is a long-term, 10 to 25-year goal, guided by your company’s core values and purpose.
It is more than just a goal, because it isAudacious and Hairy! Which means it should scare you a little and push you as a company outside of your comfort zone.
We’re talking about a challenge that is so audacious, beyond your limited imagination, and hairy that it might feel like it is an impossible dream. But still one that is inspiring and still possible with the right growth structure in place. We’re talking about a ‘put a man on the moon’ level goal here. However, your BHAG must be connected to your company’s overall strategy. It needs to still be relevant to your target market, capitalise on your point of difference, align with your sales forecast and engage your staff and customers or else it just becomes an aspirational statement or a random number.
Why do you need a BHAG?
The biggest value behind the BHAG is that it gets you out of thinking too small. It forces you to THINK BIG!
Strong BHAG have:
Examples of BHAG
“Become #1 or #2 in every market we serve and revolutionize this company to have the speed and agility of a small enterprise.”
We can work with you to create your BHAG through a simple process by Identifying the following:
- Who are you?
- What do you do best?
- Why does it matter?
- Your core values
- Your brand promise
- Your purpose
Contact us if you have more questions.
Like anything big in life, you need a plan. A marketing strategy is just a plan of attack for you to know how you will reach your business goal. Without a clear vision and 12-month's schedule, how will you be able to track progress, and how are you going to compete effectively in your industry? Don't wing it; plan for success!
Yes, it is an investment and not an expense; this is why we track all of your marketing activity in one centralised report that gets sent to you monthly. This report is here to help you understand how many more people you are reaching with your message, how many leads you are getting and how many conversions you are making.
The strategy session is an in-depth interview where we have a robust conversation about all aspects of your business. Welcome to the boardroom, where you brainstorm with a seasoned marketing executive about brand value, assets, ROI, Market Insights, Market segmentation and marketing budgets. In a couple of hours, we cover the most important aspect of your marketing plan and clearly understand a 6-1 month action plan. It's time to get serious about your marketing!
Here is a simple way to find your BHAG, use this sheet to get your ideas flowing.
Book a 2Hr strategy session with Deena to find new ways to scale your business.
Have a look at what the team has been up to over the last few years.